West End hit Motown The Musical will be the first ever show at The Alexandra following the venue’s £650K revamp.
The hit production, which is opening its first ever UK and Ireland Tour at the Station Street venue, will be the opening show after the extensive refurbishment which will see a brand new façade with digital signage.
This follows a complete facelift of the theatre’s historic Grand Circle, with all seats and carpets replaced. Improvements to the bar in the Old Foyer also started last week with the aim of improving both decoration and speed of service for customers. A revamp of all dressing rooms back of house to improve the experience of visiting productions is currently in progress, and even work maintaining the venues historic chandelier is also scheduled.
The venue’s brand new logo has also been revealed today.
Motown The Musical runs from Thursday 11 October until Saturday 3 November 2018. With music and lyrics from the Motown catalogue and book by Motown founder Berry Gordy, Charles Randolph-Wright’s production features a live orchestra playing 50 Motown tracks including Ain’t No Mountain High Enough, I’ll Be There, Dancing In The Street, Stop! In The Name Of Love, My Girl and I Heard It through the Grapevine and tells the story behind the classic hits.
The show tells the extraordinary story of Motown founder Berry Gordy, who with just With just $800 borrowed from his family, goes from featherweight boxer to heavyweight music mogul, discovering and launching the careers of Diana Ross, Michael Jackson, Stevie Wonder, Smokey Robinson, Marvin Gaye and many more. Motown the Musical uncovers the true story of the legendary record label that changed music history and created the soundtrack of a generation.
Lisa Mart, Theatre Director, The Alexandra, said: “It has been an incredibly busy summer for us here at The Alexandra with a great deal of work taking place – we are so grateful to all of our customers and neighbours for their patience while we undergo this fantastic refurbishment. We are so honoured to be able to relaunch the venue with a production as spectacular as Motown The Musical in October – we know the show will be embraced by Birmingham audiences who have always held a special place in their hearts for music of this genre. We can’t wait to spend the month dancing alongside the superbly talented cast!”
Producer of Motown the Musical, Adam Spiegel, said: “Motown the Musical is proud to be the first show to play at The Alexandra and we are thrilled to be opening our tour in Birmingham. On behalf of everyone at the show, I can guarantee that audiences will be dancing in the aisles of Birmingham’s newest refurbished theatre”.
The Alexandra was built in 1901 and was originally sited on Station Street, where the venue’s Stage Door and Access entrance are now located.
A bridge extension was built in 1968 linking this to the now frontage on Suffolk Street Queensway.
Today the theatre is owned and managed by Ambassador Theatre Group (ATG) who are the largest theatre operator in the world combining international stature with core local venues.
Tony nominated “Motown the Musical” received its world premiere in April 2013 in New York and recouped its $18 million investment by the end of 2014. The first US National Tour opened to critical acclaim in Spring 2014 in Chicago, grossing $20 million dollars during its standing room only sixteen-week run.
The London production of “Motown the Musical” opened on 11 February 2016. The production continues to play to standing ovations at the Shaftesbury Theatre where it is half way through its third year and is booking until April 2019.
“Motown the Musical” has music supervision, orchestrations and arrangements by Ethan Popp, co-orchestrations and additional arrangements by Bryan Cook, dance arrangements by Zane Mark. Choreography is by Patricia Wilcox and Warren Adams, scenic design by David Korins, costumes by Emilio Sosa, lighting design by Natasha Katz, sound design by Peter Hylenski, video by Daniel Brodie and Wig design by Charles Lapointe. “Motown the Musical” is produced in the UK by Kevin McCollum, Doug Morris, Adam Spiegel and Berry Gordy